I Just Tried a Full Face of Rare Beauty—These Are the Products I'd Genuinely Buy

Recently, I had to stop people in the street and ask them what the one beauty product is they’d recommend to either a friend or a total stranger for a piece of video content I was working on. Turns out, it ended up helping me in more ways than one as I am now writing this very article. Because aside from a few household names and Tik Tok sensations – I’m talking Charlotte Tilbury Flawless Filter and Hourglass Phantom Glossy Balm – as well as a few products I’d never even heard of thrown in, there was an overwhelming amount of people with the same response. From the Soft Pinch Dewy Liquid Blush and Warm Wishes Effortless Bronzer Stick to the Liquid Touch Weightless Foundation and the Tinted Pressed Finishing Powder, every other person was choosing something from Rare Beauty.

I’ve previously shared my dislike of celebrity-owned beauty brands, due to the fact that it often feels like there’s a real lack of sincerity as to why, other than making cash quick. However, there are clear exceptions to this – just look at the likes of Rhode, Fenty Beauty, Victoria Beckham Beauty and, of course, Rare Beauty which continues to be a favourite amongst beauty editors, influencers and consumers.

Selena Gomez Rare Beauty

(Image credit: @SELENAGOMEZ)

Founded by Selena Gomez, Rare Beauty launched in the US back in 2020 and quickly established itself as one of the best celebrity beauty brands in the game. It prides itself on building a safe space for everyone to experiment and enjoy beauty, plus it’s also an extremely personal project for Gomez, who donates a percentage of annual profits to a mental health charity she founded. When Rare Beauty finally came to the UK in 2022, raising brand awareness wasn’t even a question and everyone was already desperate to get their hands on it, which was in no doubt thanks to Selena’s regular full-face-of-Rare tutorials posted to her social media. The brand continues to go from strength to strength, with staggering sales figures that saw Gomez reach Billionaire status. But founder aside, its reputation is also down to the fact that the products are – in short – really, really good.

Still life of Rare Beauty products

(Image credit: @MOLLIECBURDELL FOR WHO WHAT WEAR UK)

I was already an advocate for the brand, having long considered the Soft Pinch Blush and Optimist Illuminating Primer as staples in my makeup bag. For the purposes of this piece, I was sent a full face of products to try and it’s safe to say I’m even more of a fan girl now. Read on for a breakdown of everything I’m wearing in the below picture and why I think it’s worth spending your money on.

Full face of Rare Beauty

Mollie wearing a full face of Rare Beauty.

(Image credit: @MOLLIECBURDELL)

1. Rare Beauty Always an Optimist Illuminating Primer

2. Rare Beauty Liquid Touch Weightless Foundation

3. Rare Beauty Liquid Touch Brightening Concealer

4. Rare Beauty Harmony Flexible Lifting Gel

5. Rare Beauty Warm Wishes Effortless Bronzer Stick

6. Rare Beauty Perfect Strokes Universal Volumizing Mascara

7. Rare Beauty Lip Soufflé Matte Lip Cream

8. Rare Beauty Perfect Strokes Matte Liquid Liner

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Mollie Burdell is a freelance beauty editor, presenter and host. She trained as a makeup artist at the prestigious Delamar Academy, covering everything from prosthetics and theatre to TV and film, and then went on to graduate from university with a First Class Honours degree in journalism.After completing internships at Grazia, Look, Cosmopolitan and Stylist, she landed her first writer role at Superdrug's Dare magazine. Mollie then joined the Harrods content team as a beauty writer before being promoted to the deputy beauty editor. There, she developed the content strategy, tone of voice and creative identity for H Beauty—Harrods's standalone regional beauty stores. When she wasn't interviewing the likes of Gigi Hadid, Miranda Kerr and Regé-Jean Page, you'd find her on a live broadcast, hosting an event, shooting video content, reviewing the lastest beauty launch on social or crafting a magazine feature. She has also hosted and contributed to the LuxeGirl by SheerLuxe YouTube series.When Mollie isn't writing about beauty, you'll find her talking about it on a TikTok shop, dancing to pretty much anything with a beat, reading a crime thriller or performing a solo rendition of "One Day More" from Les Mis.