My Mum and I Always End Up With the Same Zara Buys—Here's What We Like Now
My mum and I appear to have the exact same taste in Zara. Sometimes it happens by pure coincidence—last like winter when we both snapped up the same red knitted off-the-shoulder dress without communicating about it—while at other points we simply copy each other's successes. When you're short and fussy about clothes (both guilty!), recommendations are what keep the wheels of your wardrobe turning—neither of us likes to waste time nor closet space on items that simply don't work hard enough for the money.
I'm 37 and she's an age she probably doesn't want me to state publicly, but she's always been stylish and has never wanted to retreat into the archetypal uniform of her generation. As Zara offers an elevated view on affordable fashion and will often lean into producing classic items that feel a little more grown-up that its comp set, it's no great wonder that we both find some solid options at the Spanish store. What's more is that from an aesthetic point of view, we've always appreciated the same looks, silhouettes and finishes in fashion.
My mum and me in the same Zara dress and jacket.
I'd say our outfits centre on silhouettes that feature modest hemlines (we also both love a sleeve) and fit around the waist. When it comes to the finer details, we like pieces that come in unfussy colours, unique patterns (not an obvious floral, for example) and are free of excess embellishment—the idea is that whatever we invest in is as seasonless and timeless as possible. All of these design notes feel all suited to our short statures and hourglass figures, and although my mum is considerably slimmer and a good few sizes smaller than me, we gravitate towards the same few items. So below is a roundup of what's on our joint most-looked-at list right now…
1. DEMURE MIDI DRESSES
2. CROPPED JACKETS
3. WIDE-LEG TROUSERS
4. CO-ORDS
Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 17 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.
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