The one fashion question I'm asked the most by my friends is, "Where is the best place to buy a winter coat?" Whatever budget you're working within, a winter coat tends to take up a large chunk of your clothing costs, and so it's a purchase that takes some consideration.
Whether you're able to invest in a luxury label or want to find the best the high street has to offer, below, you'll find the 12 brands that I think you can always depend on when it comes to outerwear. It'll be no surprise to you that a Max Mara coat is the ultimate purchase. However, at the contemporary level, I'm also always impressed by Scandinavian brand By Malene Birger, much-loved Raey and solid investment option Joseph. When it comes to the high street, the Scandinavian brands really do coats like no other, as Arket, COS and & Other Stories are my go-tos.
Keep scrolling for the 12 coat brands that I think you can always rely on to deliver on both style and quality.
1. Max Mara
Let's start with the best of the best, shall we? Italian fashion brand Max Mara creates the most beautiful coats, whether you're after a cosy teddy bear coat or a classic camel belted style.
This design defines the brand: classic, timeless and beautifully crafted.
This soft coat goes back decades, and for good reason.
Max Mara's teddy coat was such a classic when it released in 2013, its been released every year since.
2. Toteme
Toteme was created by fashion blogger Elin Kling and has quickly become a favourite for wardrobe staples. Jennifer Lawrence has the Annecy wool coat, confirming it as one of the most sought-after coats out there.
This scarf-coat has its own cult following.
Toteme is another brand that reissues its best pieces, and this is one of them.
The clean lines keeps this timeless.
3. & Other Stories
On the high street, & Other Stories offers the perfect selection of coats, from classic to statement. The belted wool-blend coats, in particular, are a best seller every year.
You'll wear this grey coat year after year.
There's nothing not to like about this coat.
A true classic.
4. Raey
Exclusive to Matches, Raey offers elevated wardrobe staples with a contemporary edge. Proportion plays is a key feature of the brand, alongside a focus on reducing environmental and social impact. The foundation of each design is timeless silhouettes, with modern sizing and design details.
Layer chunky knits underneath on the coldest days.
An expensive-looking hue.
Rely on this style forever.
5. COS
COS is known for its simple, minimalist basics. However, that doesn't mean the coats lack personality—its leather trench coat this season is pure perfection.
This silhouette is immaculate.
COS excels at expensive-looking outerwear.
The shape ensures you can bundle up with knitwear underneath.
6. Joseph
For those willing to spend on their winter coat, I recommend you start your search at Joseph.
This reversible style gives you double the styling options.
Reverse to an all black silhouette, or up the ante with this colour block side.
This collar is exquisite.
7. Whistles
Back to high-street heroes, season after season Whistles is where we turn for coat inspiration.
The kind of coat that goes with everything.
The burgundy shade adds a luxe feel to this coat.
This classic style won't stick around for long.
8. Arket
When it comes to puffer and quilted coats, Arket has the best offering this year.
Year after year, we rely on Arket's puffer coats for the colder months.
Cosy, chic and seriously expensive looking.
There's so many chic grey hues around right now.
9. Harris Wharf London
Harris Wharf's traditional tailored coats are made in Turin, Italy, and are the perfect choice if you're looking for something classic. Meghan Markle is also a fan.
The black contrasting buttons are a really nice detail of this coat.
Each piece is made to last a lifetime.
This shade of grey will match every colour in your wardrobe.
10. By Malene Birger
From the home of minimalism, Scandinavian brand By Malene Birger bridges the gap between classic and modern. There's a particular focus on high-quality fabrics, ensuring each piece will last a lifetime.
This forever style will work hard in your wardrobe.
Elegance and style in one versatile coat.
The fringing is so fun.
11. Zara
I always think that Zara's strong point is its selection of coats, and this year is no different.
This is destined to be a fan favourite.
The relaxed fit means you can layer chunky knits underneath.
You'll never regret investing in this.
12. Rains
This year, many will be looking for a practical coat given current restrictions, and if you're after a durable raincoat, Rains is a firm favourite here at Who What Wear.
Waterproof and windproof.
This will easily fit into any minimalist wardrobe.
Perfect for the unpredictable British weather.
This story was published at an earlier time and has since been updated.
Next up, The Winter 2023/2024 Fashion Trends That Really Matter
This story was published at an earlier time and has since been updated.
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